Simplicity – A Reading List

I recently read Jack Trout’s book The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right and found its thesis and content to be very helpful. We make our lives, jobs, and ministries far too difficult – too complex. I recommend the book and offer for your benefit the following reading list which he shares in an appendix to the book.

The Dilbert Principle: A Cubicle’s-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions, by Scott Adams

Laugh out loud funny but dead on when it comes to management fads and other nonsense.

The Practice of Management, by Peter Drucker

The Effective Executive, by Peter Drucker

Managing in a Time of Great Change, by Peter Drucker

[Drucker is] The fountainhead of common sense and sound advice. Read any one of his dozens of books and you’ll be the wiser for it. These are three of our favorites.

How to Write, Speak and Think More Effectively, by Rudolph Flesch

The late Dr. Flesch staged a lifelong battle against muddy thinking and murky writing. This is one of his most significant books, packed with examples, exercises, and checklists.

The Witch Doctors: Making Sense of the Management Gurus, by John Micklethwait and Adrian Woodridge

Two staff editors of The Economist make sense of the management gurus and debunk a lot of loony thinking. Good sections on the prophets (Peter Drucker), the evangelists (Tom Peters), and the new age preachers (Tony Robbins, Stephen Covey).

Enterprise One to One, by Don Peppers

An overly complex but useful look at how to use technology to hang onto your customers.

Focus: The Future of Your Company Depends on It, by Al Ries

Our ex-partner, Al Ries, lays out the case in great detail for doing what a company does best.

Fad Surfing In The Boardroom: Managing In The Age Of Instant Answers, by Eileen Shapiro

Ms. Shapiro takes deadly aim at the fads that sweep through business like waves in the ocean. Just the “fad dictionary” is worth the price.

Data Smog: Surviving the Information Glut, by David Shenk

We’re being smothered by information, and it’s dulling our minds. An intelligent look at how to cope with that glut.

Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits, by Robert Townsend

The late Robert Townsend wrote a classic about the foibles of corporations and how to avoid them.

Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies, by Jack Trout and Al Ries

The bible on how to cope with competition. It will turn you into a killer.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Jack Trout and al Ries

As we say, violate them at your own risk.

The New Positioning: The Latest on the World’s #1 Business Strategy, by Jack Trout and Steve Rivkin

Important insights into differentiation and how to build perceptions in the ultimate battleground, the mind of your prospect.